Legian

Often mention in the same breath as Kuta, Legian borders Kuta to the north (for our purposes we define Legian as the area between Jl. Melasti and Jl. Dhyana Pura) and is much the same as Kuta when it comes to inexpensive accommodations, restaurants and shopping. That said Legian is a bit quieter because there is no direct public access road along the beach giving the area a more resort feel.
The Legian area is very easy to explore on foot. The shops (and there are a lot of them) still tend to be simple family owned souvenir places (art and crafts, t-shirts and the like) where tenacious shoppers can find hidden treasures and bargaining is the rule.